The Florvella export catalogue cover with three cartons aligned beneath a hand-painted floral wreath.
Edition I · MMXXVI
Faridabad · Lucknow
↓ Open the contents
The Florvella Catalogue · Edition I

Contents

  1. The Forewordpage 7
  2. Plate of Rose Bloom · Rosa damascenapage 11
  3. Plate of Chamomile Calm · Matricariapage 19
  4. Plate of Hibiscus Bliss · Hibiscus sabdariffapage 27
  5. The Method · From garden to glasspage 35
  6. The Trio · A gift in three colourspage 43
  7. Three Colours, Brewed at the Same Hourpage 49
  8. The Harvest Letterpage 55
  9. Export & Tradepage 61
  10. Colophonpage 67

Set in Marcellus & Spectral · Printed in Faridabad · MMXXVI

The Florvella export catalogue, open on a teak desk, fountain pen across the spine.
I · Foreword

The same hand drew the box, the page, and the screen.

Florvella publishes a tea house. The carton you held is the cover. The export catalogue is the inside. This site is the page you turn to when the carton is on a shelf far from where you are standing.

Three flowers — the damask rose, the chamomile daisy, the hibiscus — picked single-origin in north India, dried in shade for ten to fourteen days, blended in batches of five hundred. Every batch is signed.

— Akash Gera
Chapter I · page 7
The Florvella Rose Bloom carton at scale, with copperplate Latin label and a single dried rose pinned to the page.
II · The Rose

Rosa damascena · Lucknow · 2026

Rose Bloom.

Damask roses, picked at dawn from a single garden in Lucknow when the petals still hold their oils. Shade-dried for fourteen days. Brewed, the cup is a luminous pink — delicate, romantic, timeless.

Batch
Nº 017
Picked
March 2026
Brews
25 cups · 50 g
Order the Rose →
Chapter II · page 11
The Florvella Chamomile Calm carton at scale, with copperplate Latin label and dried chamomile pinned to the page.
III · The Chamomile

Matricaria chamomilla · Kashmir foothills · 2026

Chamomile Calm.

Whole chamomile flower heads, hand-picked at first light in the Kashmir foothills. Dried slowly, never milled. Brewed, the cup is the colour of settled honey — restful, restorative, repeated each evening.

Batch
Nº 014
Picked
February 2026
Brews
25 cups · 50 g
Order the Chamomile →
Chapter III · page 19
The Florvella Hibiscus Bliss carton at scale, with copperplate Latin label and dried hibiscus pinned to the page.
IV · The Hibiscus

Hibiscus sabdariffa · Bengal courtyard · 2026

Hibiscus Bliss.

Deep-garnet hibiscus calyces, harvested from a Bengal courtyard garden. Sun-dried gently, then sealed in batches. Brewed, the cup is a translucent ruby — bold, vivid, tart against the tongue.

Batch
Nº 011
Picked
January 2026
Brews
25 cups · 50 g
Order the Hibiscus →
Chapter IV · page 27
Chapter V · From garden to glass

The Method, recorded.

I

The Garden

Each flower is grown by a single grower. We do not source from auctions or aggregators.

II

The Harvest

Picked by hand at first light, when the volatile oils are still in the petal.

III

The Drying

Shade-dried for ten to fourteen days on cotton muslin. Never machine-tumbled.

IV

The Blend

Weighed in two-pan brass scales. Each batch is 500 tins, each tin is signed.

V

The Pack

Sealed with wax in Faridabad, recorded in the export ledger, shipped within the week.

The Florvella trio gift box, lid open, three cartons inside.
VI · The Trio

A gift, in three colours.

Three tins in an aged-teak box, brass-clasped, lined in hand-loomed cotton. Sent with a hand-numbered card and a note from the harvester. The simplest way to send Florvella.

Send the Trio →
Chapter VI · page 43
Three glass cups in a row: brewed pink rose, honey-gold chamomile, and garnet hibiscus.
Chapter VII · Read the cup

Three colours, brewed at the same hour.

Romantic
Rosa damascena
Restorative
Matricaria chamomilla
Vivid
Hibiscus sabdariffa
Chapter VIII · The Harvest Letter

Posted four times a year.

One letter per harvest. Written by the blender, sent on letterpressed paper. What we picked, what changed, and what to brew until winter.

A page from the harvest ledger, hand-written in iron-gall ink.
Chapter IX · Export

Shipped to forty-three countries.

Florvella is FSSAI-export-licensed. Cartons travel sealed in straw-lined crates from Faridabad to your door, US / UK / Gulf in seven to ten working days.

Read the shipping note →
Wholesale & HoReCa

For grocers, hotels, and tea salons.

Minimum order twenty-four cartons. Co-branded labelling available from batch №020 onwards. We ship in batches; we will not ship out of season.

Open a trade account →